I'm not a technician. Yes, I love playing with new gadgets coming up, I'm a greedy online business, and yes, you'll see me walking around with my son looking for the next Pokéstop.
My employer is deeply rooted in technology; touch everything from programming, installation, maintenance, repair and even selling the equipment itself. I can honestly tell you that I'm probably the only one who has no idea how one solution is taken next. I want "will-be-geek" in the country of the nerds I think you can tell … my peers would probably tell me I'll get it wrong!
As I fit in, I have marketing and graphic design that appreciate the ability to transform technical jargon into words that the average person can understand. Even recently, though, I have been deeply involved in the logistics page. If you're anything like me, you might be wondering why they would join me when I certainly have no technical experience behind the scenes. Simply put, neither many of our customers.
When people use technology, they do not need to understand how it works to know what features or changes they want to see. Like you, I use the products, and I have my own experiences of features and what changes I want to see for further use. I also like you, no matter how it happens, I just know I want it done and I want to do it as soon as possible.
Technology may seem like a cold industry to get into creative thinking like me, but I can tell you that there is more heart involved in this business than you would never expect. I've seen groups to think about solutions based on the client's limited budget with absolutely no kick or commission in mind … just the genuine desire to provide the customer with the best solution they can.
I've seen executives jump through barriers that try to negotiate our costs so we can lower our prices as little as possible to meet the needs of each customer.
We have managers who respond to any negative survey satisfaction to determine how we can improve our process and restore customer confidence.
I have personally taken on breathing new life into a product that has gained recent momentum. I regularly visit customers to see what features they enjoy and what features they want to add to future versions. While this has been a big company, participating in customer level to develop this product encourages me.
The technology itself may be cold and calculated than the people the industry has enough of heart to give it a soul.
When choosing a technology company, make sure you find someone who will put this heart into the work they do for you. That's where the real value of the technical equipment goes in. Be honest about your budget and expectations and the right team will help you move mountains to success because having a long-term client says much more about your reputation than just working for short-term clients.
It took me one hour to figure out how to turn on my first iPad .
It took less than 20 minutes to find the heart behind this technology company.
Check out your long partner.
- Why have you stayed with them for as long as you have?
- What value do you bring to your business to earn your loyalty?